81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Much like the golden age of Hollywood, new advances in technology have cleared the path for today’s golden age of online video, empowering brands and small businesses alike to create video content like never before. However, unlike the 1930s, when new audio and filming improvements ushered us out of the silent film era, today the… Continue reading 81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

How to Find New Customers with Social Media and Email

How to Find New Customers with Social Media and Email

Every business needs new customers. Print and pay per click ads can be expensive and offer mediocre results. How can a small business get new customers fairly quickly and inexpensively? In this article, I outline 9 tips to find new customers using social media and email techniques. How to Find New Customers with Social Media… Continue reading How to Find New Customers with Social Media and Email

Who Should Be in Charge of Producing Content?

Who Should Be in Charge of Producing Content?

When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, though, is that there’s a two-in-one benefit that accompanies engaging your entire organization in the content creation process: Your content quality skyrockets, and so does employee satisfaction. At PowerPost, each employee… Continue reading Who Should Be in Charge of Producing Content?

How to Easily Edit Video: A Simple Guide

How to Easily Edit Video: A Simple Guide

Want to start editing your own videos but aren’t sure how? Looking for a powerful tool to keep video production costs down? Whether you’re publishing video to your vlog, blog, or social media, editing your footage helps you present a consistent experience to your viewers. In this article, you’ll discover how to edit your video… Continue reading How to Easily Edit Video: A Simple Guide

6 CRO Mistakes You Might Be Making (And How to Fix Them)

6 CRO Mistakes You Might Be Making (And How to Fix Them)

Posted by lkolowich You just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. Half of the people who… Continue reading 6 CRO Mistakes You Might Be Making (And How to Fix Them)

5 Common Myths of Employee Advocacy Programs

5 Common Myths of Employee Advocacy Programs

Employee advocacy has become a buzzword in today’s digital world. The industry reports highlight that consumers only trust employees above all other marketing activities. As you aware, employees are the most untapped marketing assets of any organization. In a recent study, 64% of marketing executives consider word-of-mouth marketing is the most effective marketing channel and… Continue reading 5 Common Myths of Employee Advocacy Programs

How to Optimize Your Facebook Page for Product Sales

How to Optimize Your Facebook Page for Product Sales

Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sales… Continue reading How to Optimize Your Facebook Page for Product Sales