How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website

How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website

More than three million businesses use Facebook ads. It’s one of the biggest digital advertising platforms with the best demographic features available anywhere in the world. One reason people use Facebook ads is because of its audience targeting features. They that allow you to narrow your ad audience to the people most likely to make… Continue reading How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website

Facebook Usage Declined and the 3 Reasons Why

Facebook Usage Declined and the 3 Reasons Why

Each year, Edison Research produces the comprehensive and well-regarded Infinite Dial study which probes how Americans use social media, audio services, and other technology. The 2018 edition will be released on March 8, and includes a shocking finding: For the first time ever, usage of Facebook went down. (Register for the free Infinite Dial Webinar on… Continue reading Facebook Usage Declined and the 3 Reasons Why

4 Ways to Use Instagram Insights to Improve Your Marketing

4 Ways to Use Instagram Insights to Improve Your Marketing

Do you have an Instagram business account? Wondering how to analyze your Instagram activities? In this article, you’ll discover how to use Instagram Insights to evaluate your followers, posts, stories, and promotions. What Is Instagram Insights? Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your… Continue reading 4 Ways to Use Instagram Insights to Improve Your Marketing

How to Deal with Fake Negative Reviews on Google

How to Deal with Fake Negative Reviews on Google

Posted by JoyHawkins Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies… Continue reading How to Deal with Fake Negative Reviews on Google

The Secret Sauce to Unlocking the Customer Experience

The Secret Sauce to Unlocking the Customer Experience

The business landscape is continuing to evolve at an increasingly rapid pace, creating new challenges that are way beyond the traditional competitive pressures of product and service innovation. In the current environment, entire business models are emerging and morphing in an attempt to provide personal and relevant customer experiences. Companies like Google and Tesla routinely… Continue reading The Secret Sauce to Unlocking the Customer Experience

How to Drive Meaningful Interactions in Facebook Groups

How to Drive Meaningful Interactions in Facebook Groups

Are you struggling to get visibility on Facebook? Wondering how a Facebook group could help? In this article, you’ll learn how to use a Facebook group to foster engagement and drive the meaningful interactions favored by Facebook’s news feed algorithm. Why Revisit Facebook Groups for Business? Earlier this month, Mark Zuckerberg outlined the changes to… Continue reading How to Drive Meaningful Interactions in Facebook Groups

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfran What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to… Continue reading The Google Ranking Factor You Can Influence in an Afternoon [Case Study]