What to Do When Your Brand Attracts Earned Media Attention

What to Do When Your Brand Attracts Earned Media Attention

I graduated from Indiana University’s School of Journalism in December 2013. However, here I am, electively featuring Purdue University, arguably my alma mater’s arch-rival. While in school, my fellow Hoosiers and I would joke, “Friends don’t let friends go to Lafayette alone.” That said, what kind of human being would I be if I didn’t… Continue reading What to Do When Your Brand Attracts Earned Media Attention

4 Ways to Use Social Media Analytics to Enhance Marketing & Messaging

4 Ways to Use Social Media Analytics to Enhance Marketing & Messaging

Social media listening (also referred to as social media monitoring), is more than just watching for mentions of a company’s brand, products, or services or even looking for customer satisfaction data. Social listening platforms offer a variety of analytics on the back end; if used to their fullest capabilities, can help companies gain insight into… Continue reading 4 Ways to Use Social Media Analytics to Enhance Marketing & Messaging

Influencer Marketing: New Research for Video Creators

Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video creators are planning to pursue relationships with brands. #1:… Continue reading Influencer Marketing: New Research for Video Creators

Our Readership: Results of the 2017 Moz Blog Reader Survey

Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-Klein This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only… Continue reading Our Readership: Results of the 2017 Moz Blog Reader Survey

Merging Social and Video Marketing to Better Position Your Ecommerce Brand

Merging Social and Video Marketing to Better Position Your Ecommerce Brand

Demand for video content is rising at a record pace. Recent polls have shown that 43% of online users would like to see more video content. The ROI of video marketing is tremendous for brands that find a clever way to incorporate it into their funnel. Nearly 52% of marketers feel video content has the… Continue reading Merging Social and Video Marketing to Better Position Your Ecommerce Brand

Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your business when participating in influencer campaigns. #1: Use Built-In Disclosure Tools for Top Social Platforms One positive result from the efforts of the Federal Trade Commission (FTC) to increase transparency is that… Continue reading Influencer Disclosure Guidelines: What Marketers and Creators Need to Know