and Pinterest Lens Camera Updates · Instagram Live Replays · Periscope Super Hearts · Snap Map

Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria… Continue reading Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

and Pinterest Lens Camera Updates · Instagram Live Replays · Periscope Super Hearts · Snap Map

Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria… Continue reading Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Live Video Strategy: How to Create a Show That Engages

Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works… Continue reading Live Video Strategy: How to Create a Show That Engages

Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Posted by randfish Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. http://ift.tt/2rJf1Jj Click on… Continue reading Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

and Content Marketing Metrics · Damned Lies · Lies

Lies, Damned Lies, and Content Marketing Metrics

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist… Continue reading Lies, Damned Lies, and Content Marketing Metrics

and Content Marketing Metrics · Damned Lies · Lies

Lies, Damned Lies, and Content Marketing Metrics

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist… Continue reading Lies, Damned Lies, and Content Marketing Metrics

Why Smarter Marketing Strategy Is Better Strategy

Why Smarter Marketing Strategy Is Better Strategy

Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of… Continue reading Why Smarter Marketing Strategy Is Better Strategy