I’ve worked in the social media space for the past several years, and I’m a professional user—and personal fan—of Sprout Social. As such, I was particularly interested to read the recently published Q3 2017 Sprout Social Index. The report, entitled “Call-Out Culture: People, Brands & the Social Media Power Struggle,” provides noteworthy statistics garnered from… Continue reading 92 Percent of Customers Will Call You Out on Your Poor Customer Service
Blogging and online marketing, in general, is an endless journey. On top of regularly publishing content that provides value to your audience, you also need to keep up with the ever-changing trends and strategies to stay in the competition. More often than not, it all boils down to expanding your arsenal of tools and automating… Continue reading How to Use Infographics on Pinterest to Get More Website Traffic
Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this article, you’ll find three tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth. #1: Reveal the Employers and Quality… Continue reading 3 Facebook Ad Tools for Better Targeting
Posted by goralewicz Crawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn’t exist in the “SEO = backlinks” era from a few years ago. With… Continue reading Google Shares Details About the Technology Behind Googlebot
Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked… Can Googlebot crawl using HTTP/2 protocols? You may be… Continue reading Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment
Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B marketers said lead generation was their most important content marketing goal, according to the Content Marketing Institute. But it’s not enough to just slap any old brain fart behind your landing page. What kind of content is best… Continue reading What’s Better for B2B Marketers, Ebooks or White Papers?
Many current business models are being disrupted. Retail is exhibit A. Retailers that are just providing shelf space will soon be out of business. Amazon is continually disrupting existing business models by combining a customer experience based on utility, with convenience at the center of their strategy. The multi-channel buying habits of consumers demanding a… Continue reading 5 Ways to Embrace the Customer Experience Disruption