Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagram’s new Mute option, and other breaking social media… Continue reading Facebook Testing Influencer Marketing Search Engine
Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? To explore how marketers can benefit from Alexa flash briefings, I interview Chris Brogan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business… Continue reading Alexa Flash Briefings: What Marketers Need to Know
Posted by randfish Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to… Continue reading How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday
In many ways, spearheading social media for a major U.S. hospital is like spearheading social for any brand. Telling stories, engaging an audience, managing community feedback, and analyzing your efforts are part of every social media marketer’s job. Hospital social teams, however, face the unique challenge of operating in a highly regulated industry. Audiences look… Continue reading 19 Outstanding Hospital Social Media Teams
Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager. #1: Set Up Facebook Business Manager If you don’t already have a personal Facebook profile, creating that profile is your first… Continue reading How to Create a Facebook Ad With Business Manager
Oral surgery is, at best, a suboptimal way to spend an afternoon. Uncertainty about the procedure is common. Concern about lingering pain is almost a given. Confusion about payment is typical, especially among patients without dental insurance. Most oral surgeons and their staffs endeavor to answer these questions and quiet doubts when the patient is… Continue reading How to Build Customer Trust Instantly
How do you know if you’re tracking the right social media KPIs or if your content strategy is working? There are the obvious signs – visitors to your website, people liking and sharing your posts on social media platforms. It’s always great, as a content creator, to see this type of interaction. However, if your… Continue reading Are You Tracking the Right Social Media KPIs?