What is a Facebook Audience and Why Your Business Needs to Know!

What is a Facebook Audience and Why Your Business Needs to Know!

A word that I find that scares most small to medium business owners is the word “Target”. Whenever I have a workshop or deliver a Facebook Live event, my audience seems to be scared about setting a target audience or creating a niche. I totally understand why they’re feeling this way. As a small business… Continue reading What is a Facebook Audience and Why Your Business Needs to Know!

No · Your Brand Isn’t Too Big for Thought Leadership

No, Your Brand Isn’t Too Big for Thought Leadership

As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s outgrown the value of thought leadership. Not only can well-positioned thought leadership, fostered by strategic content marketing, expand any… Continue reading No, Your Brand Isn’t Too Big for Thought Leadership

How to Repurpose Blog Posts Into Instagram Albums

How to Repurpose Blog Posts Into Instagram Albums

Are you looking for Instagram content ideas? Have you considered repurposing your blog content into Instagram albums? Grouping multiple images from a blog post into an Instagram album can bring engaging content to Instagram. In this article, you’ll discover how to combine blog posts into Instagram albums. Why Use Instagram Albums to Repurpose Blog Content?… Continue reading How to Repurpose Blog Posts Into Instagram Albums

6 Brands Crushing It with Instagram Stories

6 Brands Crushing It with Instagram Stories

You know what I like more than just about anything in the whole wide world? Seeing profitable social media. It’s right up there with running in the rain, drinking a cold beer after yard work, and sleeping in on a Sunday. Profitable social media is the stuff of life. It smells like freshly mowed grass… Continue reading 6 Brands Crushing It with Instagram Stories

The Top 3 Most Important Elements For An Instagram Ad

The Top 3 Most Important Elements For An Instagram Ad

With 15 million business profiles on Instagram (up from 8 million in March 2017) we can say that the social network owned by Facebook is one of the biggest mobile go-to places for everyone who wants to build an online image of a business. But there is more to it! As marketers, we are also… Continue reading The Top 3 Most Important Elements For An Instagram Ad

How to Set Up a Creative Facebook Cover Video

How to Set Up a Creative Facebook Cover Video

Have you thought about using video in place of your Facebook cover photo? Are you looking for creative examples? In this article, you’ll discover how to use a Facebook video cover on your Facebook page. Why Use a Facebook Cover Video? When users visit your page, your Facebook cover photo is one of the first… Continue reading How to Set Up a Creative Facebook Cover Video

and the New Facebook Design · LinkedIn Updates · New Facebook Ads

LinkedIn Updates, New Facebook Ads, and the New Facebook Design

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn updates with Erik Fisher, new Facebook ads with Amanda Bond, the new Facebook design,… Continue reading LinkedIn Updates, New Facebook Ads, and the New Facebook Design