The Facebook Ad Algorithm: What Marketers Need to Know

The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode,… Continue reading The Facebook Ad Algorithm: What Marketers Need to Know

Do You Need Local Pages? - Whiteboard Friday

Do You Need Local Pages? – Whiteboard Friday

Posted by Tom.Capper Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a… Continue reading Do You Need Local Pages? – Whiteboard Friday

Why Being Personable Is the Key to Social Media Success

Why Being Personable Is the Key to Social Media Success

The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to… Continue reading Why Being Personable Is the Key to Social Media Success

How to Improve or Restore Your Online Reputation

How to Improve or Restore Your Online Reputation

Has your business suffered from negative reviews online? Wondering how to respond to negative posts that reflect badly on your service or products? In this article, you’ll discover how to respond to unhappy customers on social media and address negative online content. Why an Online Reputation and Reviews Matter to Marketers Every day, people use… Continue reading How to Improve or Restore Your Online Reputation

Weekly Tips for How to Provide Unforgettable Customer Experiences

Weekly Tips for How to Provide Unforgettable Customer Experiences

Key takeaway: You’ll want to bookmark smartercx.com/unforgettable. Consumers are paying more attention to experience than ever, putting the pressure on customer experience (CX) professionals to deliver better and better experiences. Research from Walker finds that, by 2020, a majority of B2B buying decisions will be made based on CX, not price. We all know that CX must continually improve,… Continue reading Weekly Tips for How to Provide Unforgettable Customer Experiences

Are Promotional Game Sweepstakes Rigged?

Are Promotional Game Sweepstakes Rigged?

Maybe. And it’s not the entrants cheating either. I have blogged extensively on: What Marketers Should Incorporate into their Contests to Prevent Cheating, and How to Spot Cheaters in their Sweepstakes. This time it was the marketers … How an Ex-Cop Rigged McDonald’s Monopoly Game and Stole Millions Jerome Jacobson and his network of mobsters,… Continue reading Are Promotional Game Sweepstakes Rigged?

How to Use Pinterest Search Ads

How to Use Pinterest Search Ads

Want more visibility on Pinterest? Wondering how to use Pinterest search ads to promote your products and services? In this article, you’ll discover how to use Pinterest search ads to reach your ideal customers. What Are Pinterest Search Ads? Pinterest is a search and discovery tool. Users can actively search for specific ideas, products, and… Continue reading How to Use Pinterest Search Ads