Are we moving towards a greater maturity in digital marketing? 2017 is shaping up to be a defining year for marketers. After surfing the wave of “Influenceratis” in recent years, companies have gradually lost interest in the phenomenon. Confronted with the growing popularity of ad blockers. Brands are now turning to young niche bloggers/vloggers, new… Continue reading The Confluence of Marketing at the Age of Connected Consumers