There’s lots of advice out there about using social media strategically. Much of it is very, very good (especially on this website). And I certainly don’t advocate you use social media any other way.
There’s no point in wasting your time throwing spaghetti against a wall. Even if you see other people doing it. That’s not a strategy. It’s a ‘splattergy.’
As St. Augustine said, “One prays for miracles, but works for results.”
Want to use social media to get intended results?
Forget the Spaghetti Approach
While it’s tempting when you’re time-constrained to just throw stuff out there and hope it sticks.
First, you need to know your intent.
What results do you seek?
I’m sure your mind instantly races to these two common “results”:
- Create awareness
- Raise money
This is a trap.