Instagram proves that social media users interact more when they’re presented with images. In fact, with engagement at around 1.53%, compared to just 0.10% for Facebook, there’s no denying that this is one of the best platforms for brands seeking to engage and connect with potential customers.
Here’s how you can turn all those “hearts” and shares into actual clicks and website conversions.
Know Your Target
The key to success on any social network, from a marketing standpoint, is to know your target market. How old are they, what gender are they, and what are their interests? You should know your target market as well as you know your friends.
Post Content That Interests Your Audience
The biggest mistake marketers make on all social media channels is to post content that interests them, rather than their audience. No one cares what you like.