Social Media Strategies to Attract Chinese Students

Social Media Strategies to Attract Chinese Students

Social Media Strategies to Attract Chinese Students

Why do Chinese students and their parents opt for foreign education?

According to a survey conducted in 2016, by a Shanghai-based research firm, 83% of China’s millionaires are planning to send their children for foreign education.

During last few years’ Chinese students and their families have put a great emphasis on getting a foreign education. In China opting for foreign education is a mutual decision of Chinese parents and children. One of the factors for Chinese students choosing to study overseas is the ability to get a world class education in subjects that he or she aspires (read the Guardian article). For Chinese parents, sending their child to receive a foreign education is an investment that will benefit the family in the future.

But what happens to students looking for foreign universities?

Nini Suet, founder of Shang Learning, a boutique consultancy with headquarters in Beijing says that “Parents realize that they have to start earlier if they want their children to get into a top U.S.

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