How to Use Emotions in Content Marketing Programs

How to Use Emotions in Content Marketing Programs

How to Use Emotions in Content Marketing Programs

One of the greatest powers of social media is that you can use it to humanize your business. Using emotions in content marketing programs allows you to transform your organization from an unfeeling company to a group of human beings with personalities. Suddenly, your business becomes relatable and customers become supporters and loyal followers.

Emotional Branding

Before you begin the process of adding emotions into content marketing efforts, you first need a solid understanding of your brand voice. What does your brand sound like? Are you thoughtful and down to business? Cool and hip? The way you want your brand to be perceived will influence the kinds of emotions you pull on.

The visuals and colors that represent your brand should also reflect your brand voice. Different colors evoke different emotions. For example:

  • Red – Red evokes intense emotions like passion, power, danger, and strength.

http://ift.tt/2swIKc7

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s