One of the greatest powers of social media is that you can use it to humanize your business. Using emotions in content marketing programs allows you to transform your organization from an unfeeling company to a group of human beings with personalities. Suddenly, your business becomes relatable and customers become supporters and loyal followers.
Before you begin the process of adding emotions into content marketing efforts, you first need a solid understanding of your brand voice. What does your brand sound like? Are you thoughtful and down to business? Cool and hip? The way you want your brand to be perceived will influence the kinds of emotions you pull on.
The visuals and colors that represent your brand should also reflect your brand voice. Different colors evoke different emotions. For example:
- Red – Red evokes intense emotions like passion, power, danger, and strength.