As if creating video wasn’t hard enough, you also need to figure out how to get people to watch your video; which is an art form all on its own. Part of doing this is to make your video is discoverable. The first step to creating videos that get views is creating content people are looking for. The easiest way to do this is to create content that answers people’s questions. This type of video is the easiest to build a YouTube audience around.
Do this by first asking yourself, “What are the questions that keep my target viewer up at night?” Ask your followers on social media what questions they have. Once you put together their questions and your list of your audience’s needs, it is important to do some research about those topics to see if they really are something that people are searching for.