Incorporating the use of infographics into your content marketing is a great way to boost social media engagement, conversions, and your brand’s credibility as an information source. However, it’s not a “magic bullet” that can be implemented with no strategy whatsoever.
Remember that customers, influencers, and competitors will judge your brand quality by the kind of visual content you publish. Apart from understanding the different types of infographics, you also need to know the essential parts that make an infographic shareworthy. You also need to execute a well-planned promotion strategy to fully leverage the infographic.
Of course, hiring an infographic design specialist and a content marketing expert for promotion purposes is one way to go. But if you have a DIY-style infographic strategy here are the components you shouldn’t forget:
1. A Powerful Intro
First impressions matter for infographic research and design.