The Chinese web and social media landscape changes so quickly. New functions, apps, trends and patterns of usage emerge day by day. If someone hasn’t paid close attention, they’ve missed a lot. So many new digital players are competing in this area but the most prestigious ones are Alibaba and Tencent. The BAT BAT stands
Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, “A French man lost in China for several years,” speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Passionate about Digital Marketing, in 2012 he realized his dream : to open an agency to live from his passion. Olivier likes to share his knowledge with others, exchange ideas, and is always open to meeting new and interesting people in Shanghai.