As you aware, we live in the ‘Trust’ economy and it has become the new marketing currency today. With the proliferation of digital and social technologies in workplace, employees have become both digital and social savvy. So, employee advocacy has become a buzzword in today’s digital world. Employee advocacy results in a 5x increase in web traffic
Dr.Venkatesh Raman contributes a monthly column on Employee Advocacy. Venkatesh is a competent technology marketing professional with hands-on experience in human capital management (HCM), marketing communication, community engagement, social media, content and product marketing across IT, Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging technologies in Marketing and HR. Venkatesh is an experienced advocacy marketer, institutions branding enthusiast, and avid blogger on emerging technologies in HR and Marketing domain.