Employee advocacy has become a buzzword in today’s digital workplace. Due to the proliferation of digital technologies, employees have an umpteen number of digital tools for improving productivity, internal and external collaboration. Recent studies identify the importance of employee advocacy as follows: Employee advocacy results in a 5x increase in web traffic and 25% more leads
Dr.Venkatesh Raman contributes a monthly column on Employee Advocacy. Venkatesh is a competent technology marketing professional with hands-on experience in human capital management (HCM), marketing communication, community engagement, social media, content and product marketing across IT, Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging technologies in Marketing and HR. Venkatesh is an experienced advocacy marketer, institutions branding enthusiast, and avid blogger on emerging technologies in HR and Marketing domain.